Constructing An Effective Visual Rhetoric Analysis Essay Outline

There is no single absolute system of organizing a visual rhetoric analysis essay. As a matter of fact, you should always be a bit cautious of plug-in formulas that purport to offer an absolute format. It is important consider the specific demands of the writing task while planning the organization of your paper. Remember that the goal of writing a visual rhetoric analysis is to analyze how the creator or writer of the visual document is presenting his/her arguments. Here are some useful tips for crafting the overall outline of your paper.


The introduction should immediately set the stage for your intended purpose. In the introductory paragraphs, ensure that you inform the reader that you are conducting a rhetorical analysis. Clearly define the document of interest and provide some brief but relevant background information regarding its development or history. Additionally, provide a brief analysis of the rhetorical situation that surrounds the document, i.e. the author, audience, purpose and context.

Thesis Statement

Often times, students will experience challenges with the thesis statement with respect to rhetoric analysis essays. A common temptation is to assume that merely stating that the paper is a rhetoric analysis suffices as purpose. Depending on the length of your paper, the reader may require a clearer and more direct statement of your intended purpose.

Order of Analysis in the Body Paragraphs

There are several logical ways you can organize the body paragraphs. However, this will depend on the size and genre of the document you will be analyzing. The three main approaches to rhetorical analysis include chronological ordering, spatial ordering and persuasive appeals. Whichever option you select, the aim of your body paragraphs should be to discuss parts or elements of the document. Provide an analysis of how the part or element functions and provide a suggestion on how the element relates to your goal/thesis statement.

The chronological approach is the most direct approach. It allows you to discuss your insights according to the same order that anyone viewing the document will experience the images. On the other hand, a spatial order covers the elements of the document according to the order in which the eye is most likely to scan them. The classical rhetorical appeals include ethos, pathos and logos. These concepts practically correspond to the character, emotion and logic of the document’s attempts to persuade.


In the conclusion of your essay, you should restate the main ideas, explain why they are vital, and restate the thesis. You can also outline any further work or research that you think should be undertaken to supplement your efforts.

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